Consumer

Introduction

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Economics and marketing

 The consumer is the one who pays to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution.

Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization

Objectives

1.      To educate consumers, balance consumer needs and degree of protection and to provide relevant consumer rights and entitlements.

2.      To advice individual consumers and protect their rights.

3.      To ensure prices of goods are fair and appropriate with relevance to its quality and value.

4.      To work with the existing laws in order to protect consumer’s interest and general health.